Sakina Buoy's love of fragrance is a vividly personal one, being rooted in her childhood. She grew up in Canada, where she would pick tomatoes with her father, an organic gardener. She would later on travel to India, where she spent most of her days in ashrams and on yoga and meditation retreats. This merged into an interest in aromatherapy and essential oils as a way to incorporate wellbeing into everyday life.  

Her work with clients and in books brought her to the UK and to the attention of her Bristol-based husband Roger, a serial entrepreneur whom she met in 1992.  

He asked her to work with him, and their story in life – and in business – kicked off from there, culminating in the launch of The Somerset Toiletry Co. in 1999. Sakina strives for absolute authenticity in everything she and the business creates. She says: “If you’re anybody with a conscience and you’re selling products, you want to be selling things you would use and you’d have your kids use”. This astuteness translates into how she wants her customers to feel.

Following the initial success of producing body care for other companies, the business developed their own distribution range.

AAA Floral Hand Cream Set

AAA Floral Soap Set

Mr. Smooth Set Soap + Wash

Naturally European Shower Gel 500ml  Verbena

Naturally European Body & Home Mist Freesia & Pear

2003 BEST NEW EXPORTER
2003 INTERNATIONAL BUSINESS AWARDS

2003 QUEEN'S AWARDS FOR ENTERPRISE

2004 NATIONAL BUSINESS AWARDS

2018 GIFT OF THE YEAR