BRAND STORY

Michelle Villanueva, the founder of the original Shadow Shields, has worked as a freelance makeup artist in Southern California since 2003, specializing in fashion and corporate photo shoots, as well as bridal and special event makeup. She holds a Bachelor of Arts Degree from California State University, Long Beach. She created Shadow Shields in 2008.  

This busy ingenue developed Shadow Shields to help save time and mess. "Whether it was trying to get myself ready with twin boys running around, or making sure that my client was on time, I knew that I had to create something that would help every woman, every makeup artist save that extra 10-15 minutes it was taking to touch up the mess of eyeshadow fallout!,” says Villanueva. Currently, she oversees the operations, strategic direction, execution of sales, distribution, marketing and advertising initiatives for the company.

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BRAND STORY

Michelle Villanueva

Michelle Villanueva, the founder of the original Shadow Shields, has worked as a freelance makeup artist in Southern California since 2003, specializing in fashion and corporate photo shoots, as well as bridal and special event makeup. She holds a Bachelor of Arts Degree from California State University, Long Beach. She created Shadow Shields in 2008.  

This busy ingenue developed Shadow Shields to help save time and mess. "Whether it was trying to get myself ready with twin boys running around, or making sure that my client was on time, I knew that I had to create something that would help every woman, every makeup artist save that extra 10-15 minutes it was taking to touch up the mess of eyeshadow fallout!,” says Villanueva. Currently, she oversees the operations, strategic direction, execution of sales, distribution, marketing and advertising initiatives for the company.

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Shadow Shields

Be Fearless. Be Flawless. Be Smudge-free with Shadow Shields! Eliminate eye shadow fallou...

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ELLE

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