BRAND STORY

What sets Smashbox apart from other cosmetic brands is that the products come straight from the Smashbox Studios. Products are tested in a studio to not only see how they hold up in bright and hot conditions, but to allow the creators to explore and develop problem-solving solutions. Smashbox's focus on creating studio-ready cosmetics, enabled the brand to be the first cosmetics company to produce HD makeup.

BEST SELLERS

Photo Finish Primer Smooth & Blur

Superfan Mascara

Photo Finish Pore Minimizing

The Cali Contour

Photo Finish Prime Water

AWARDS

2019 METRO BEAUTY AWARDS


BRAND STORY

Smashbox Cosmetics was founded by fashion and celebrity photographer Davis Factor, great-grandson of Max Factor, whose eponymous cosmetics range was one of the original beauty brands. 

In the 1990s Factor was working in Los Angeles as a fashion photographer and visited New York, where he came across multiple studios in one location for photo shoots. 

Factor says Los Angeles didn't have a one-stop studio complex for photographers, makeup artists and stylists, so he and his younger brother Dean created Smashbox Studios. The idea for their own studio cosmetics line came in 1996. 


BEST SELLERS

Photo Finish Smooth & Blur Primer

This clear face primer gel smoothes skin and blurs flaws. It was developed to help makeup...

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The Cali Contour

This easy-to-use, 6-well contour kit is pigment-packed with blendable highlighter, bronze...

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Photo Finish Pore Minimizing Primer

This oil-free, mattifying face primer instantly blurs flaws, reduces the appearance of po...

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Photo Finish Primer Water

This 3-in-1 face primer and makeup setting spray hydrates, preps and refreshes skin.
...

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Super Fan Mascara

This lengthening mascara gives you modern, fanned-out volume. Get 12-hour length, lift an...

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AWARDS

2019 METRO BEAUTY AWARDS

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