BRAND STORY
What sets Smashbox apart from other cosmetic brands is that the products come straight from the Smashbox Studios. Products are tested in a studio to not only see how they hold up in bright and hot conditions, but to allow the creators to explore and develop problem-solving solutions. Smashbox's focus on creating studio-ready cosmetics, enabled the brand to be the first cosmetics company to produce HD makeup.
BEST SELLERS
Photo Finish Primer Smooth & Blur
Superfan Mascara
Photo Finish Pore Minimizing
The Cali Contour
Photo Finish Prime Water
AWARDS
BRAND STORY
Smashbox Cosmetics was founded by fashion and celebrity photographer Davis Factor, great-grandson of Max Factor, whose eponymous cosmetics range was one of the original beauty brands.
In the 1990s Factor was working in Los Angeles as a fashion photographer and visited New York, where he came across multiple studios in one location for photo shoots.
Factor says Los Angeles didn't have a one-stop studio complex for photographers, makeup artists and stylists, so he and his younger brother Dean created Smashbox Studios. The idea for their own studio cosmetics line came in 1996.
BEST SELLERS
Photo Finish Smooth & Blur Primer
This clear face primer gel smoothes skin and blurs flaws. It was developed to help makeup...
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The Cali Contour
This easy-to-use, 6-well contour kit is pigment-packed with blendable highlighter, bronze...
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Photo Finish Pore Minimizing Primer
This oil-free, mattifying face primer instantly blurs flaws, reduces the appearance of po...
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Photo Finish Primer Water
This 3-in-1 face primer and makeup setting spray hydrates, preps and refreshes skin.
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Super Fan Mascara
This lengthening mascara gives you modern, fanned-out volume. Get 12-hour length, lift an...
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