What sets Smashbox apart from other cosmetic brands is that the products come straight from the Smashbox Studios. Products are tested in a studio to not only see how they hold up in bright and hot conditions, but to allow the creators to explore and develop problem-solving solutions. Smashbox's focus on creating studio-ready cosmetics, enabled the brand to be the first cosmetics company to produce HD makeup.
Photo Finish Primer Smooth & Blur
Photo Finish Pore Minimizing
The Cali Contour
Photo Finish Prime Water
Smashbox Cosmetics was founded by fashion and celebrity photographer Davis Factor, great-grandson of Max Factor, whose eponymous cosmetics range was one of the original beauty brands.
In the 1990s Factor was working in Los Angeles as a fashion photographer and visited New York, where he came across multiple studios in one location for photo shoots.
Factor says Los Angeles didn't have a one-stop studio complex for photographers, makeup artists and stylists, so he and his younger brother Dean created Smashbox Studios. The idea for their own studio cosmetics line came in 1996.
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