What sets Smashbox apart from other cosmetic brands is that the products come straight from the Smashbox Studios. Products are tested in a studio to not only see how they hold up in bright and hot conditions, but to allow the creators to explore and develop problem-solving solutions. Smashbox's focus on creating studio-ready cosmetics, enabled the brand to be the first cosmetics company to produce HD makeup.
Photo Finish Primer Smooth & Blur
Photo Finish Pore Minimizing
The Cali Contour
Photo Finish Prime Water
Smashbox Cosmetics was founded by fashion and celebrity photographer Davis Factor, great-grandson of Max Factor, whose eponymous cosmetics range was one of the original beauty brands.
In the 1990s Factor was working in Los Angeles as a fashion photographer and visited New York, where he came across multiple studios in one location for photo shoots.
Factor says Los Angeles didn't have a one-stop studio complex for photographers, makeup artists and stylists, so he and his younger brother Dean created Smashbox Studios. The idea for their own studio cosmetics line came in 1996.
Photo Finish Smooth & Blur Primer
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The Cali Contour
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Photo Finish Pore Minimizing Primer
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