
BRAND STORY
In 1986, celebrated Japanese actress Ai Saotome became concerned about her stressed skin.
Depleted from hours spent in heavy makeup each day, Ai’s skin lacked the fresh glow she craved. Inspired by her need and the deeply rooted skincare traditions of her country, Ai began work on a line of pure and healthy skincare designed to deliver radiant skin on and off screen.
Soon Ai extended the benefits of skincare into a color cosmetics line and our iconic, red-tubed Moisture Foundation was born.

BEST SELLERS
Cleansing Spa Water
Aqua Foundation

AWARDS
BRAND STORY

In 1986, celebrated Japanese actress Ai Saotome became concerned about her stressed skin.
Depleted from hours spent in heavy makeup each day, Ai’s skin lacked the fresh glow she craved. Inspired by her need and the deeply rooted skincare traditions of her country, Ai began work on a line of pure and healthy skincare designed to deliver radiant skin on and off screen.
Soon Ai extended the benefits of skincare into a color cosmetics line and our iconic, red-tubed Moisture Foundation was born.
BEST SELLERS
AWARDS
