
BRAND STORY
Jane Dailey is the founder and Fairy Godmother of Hollywood Fashion Secrets (HFS), which opened up a new retail category in the fashion & beauty industry aimed at delivering useful, everyday tools that help women solve their daily styling challenges and side-step wardrobe malfunctions. “It’s all about giving women the tools and advice that they need to polish their brand and take on the world with more confidence,” says Dailey. The company was founded in 2001 in Minneapolis, with its first product, Hollywood Fashion Tape® – the original Fashion Tape – a revolutionary product aimed at helping women keep their garments perfectly in place. Dailey is one of 25 honorees that made the List of People Shaping Retail’s Future by the National Retail Federation. According to her, “Hollywood Fashion Secrets is a brand for women, by women.

BEST SELLERS
Hollywood Fashion Tape®
Silicone Nipple Covers

AWARDS
ALLURE BEST OF BEAUTY
2009 DSN BEST NEW PRODUCT
ERNST & YOUNG ENTREPRENEUR OF THE YEAR
NATIONAL RETAIL FEDERATION
BRAND STORY

Jane Dailey
Jane Dailey is the founder and Fairy Godmother of Hollywood Fashion Secrets (HFS), which opened up a new retail category in the fashion & beauty industry aimed at delivering useful, everyday tools that help women solve their daily styling challenges and side-step wardrobe malfunctions. “It’s all about giving women the tools and advice that they need to polish their brand and take on the world with more confidence,” says Dailey. The company was founded in 2001 in Minneapolis, with its first product, Hollywood Fashion Tape® – the original Fashion Tape – a revolutionary product aimed at helping women keep their garments perfectly in place. Dailey is one of 25 honorees that made the List of People Shaping Retail’s Future by the National Retail Federation. According to her, “Hollywood Fashion Secrets is a brand for women, by women.
BEST SELLERS
AWARDS

ALLURE BEST OF BEAUTY

2009 DSN BEST NEW PRODUCT

ERNST & YOUNG ENTREPRENEUR OF THE YEAR
