BRAND STORY

Jane Dailey is the founder and Fairy Godmother of Hollywood Fashion Secrets (HFS), which opened up a new retail category in the fashion & beauty industry aimed at delivering useful, everyday tools that help women solve their daily styling challenges and side-step wardrobe malfunctions. “It’s all about giving women the tools and advice that they need to polish their brand and take on the world with more confidence,” says Dailey. The company was founded in 2001 in Minneapolis, with its first product, Hollywood Fashion Tape® – the original Fashion Tape – a revolutionary product aimed at helping women keep their garments perfectly in place. Dailey is one of 25 honorees that made the List of People Shaping Retail’s Future by the National Retail Federation. According to her, “Hollywood Fashion Secrets is a brand for women, by women.

BEST SELLERS

Hollywood Fashion Tape®

Silicone Nipple Covers

AWARDS

ALLURE BEST OF BEAUTY
2009 DSN BEST NEW PRODUCT
ERNST & YOUNG ENTREPRENEUR OF THE YEAR

NATIONAL RETAIL FEDERATION



BRAND STORY

Jane Dailey

Jane Dailey is the founder and Fairy Godmother of Hollywood Fashion Secrets (HFS), which opened up a new retail category in the fashion & beauty industry aimed at delivering useful, everyday tools that help women solve their daily styling challenges and side-step wardrobe malfunctions. “It’s all about giving women the tools and advice that they need to polish their brand and take on the world with more confidence,” says Dailey. The company was founded in 2001 in Minneapolis, with its first product, Hollywood Fashion Tape® – the original Fashion Tape – a revolutionary product aimed at helping women keep their garments perfectly in place. Dailey is one of 25 honorees that made the List of People Shaping Retail’s Future by the National Retail Federation. According to her, “Hollywood Fashion Secrets is a brand for women, by women.


BEST SELLERS

Fashion Tape®

The "original" Hollywood Fashion Tape® is an easy-to-use, clear, double sided apparel and...

SHOP NOW

Silicone Nipple Covers

Hollywood Fashion Secrets Silicone Nipple Covers are translucent, self-adhesive and reusa...

SHOP NOW

AWARDS

ALLURE BEST OF BEAUTY

2009 DSN BEST NEW PRODUCT

ERNST & YOUNG ENTREPRENEUR OF THE YEAR

NATIONAL RETAIL FEDERATION

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