Dear Klairs

BRAND STORY

Born from the desire to bring skincare back to its roots and create a line of simple, refined products suitable for people of all skin types, Klairs quickly became famous in Korea for their high quality yet affordable products.

Through word of mouth, what started as a small company less than a decade ago, Klairs quickly became recognized globally. Pretty soon, staple products took No. 1 spots in credible beauty ranking charts across the world.

BEST SELLERS

Freshly Juiced Vitamin Drop

Soft Airy UV Essence

Rich Moist Mask

Vitamin E Mask Mini

AWARDS

SOKO GLAM BEST OF BEAUTY AWARD

Klairs reaches back to 2009, when the company was founded with a focus on creating gentle products for sensitive skin. Ryan Park, who personally curates products, was drawn to Klairs not only for their simple attractive products, but also their effectiveness on his own sensitive skin. From then, Klairs and Park became a match made in heaven.

In 2010, with desire for it to grow even further, Wishcompany acquired Klairs in July 2012. Aside from a few changes, Park decided to stick to Klairs’ principles as a gentle, natural brand for sensitive skin.

Already with Park’s seal of approval, Klairs became a priority of his. Park continued to be active in product development from brainstorming to testing, to ensure the products continued meeting his standards. Knowing the difficulties of finding skincare products that did not irritate his skin, Park wanted to use this immense strong point of Klairs to reach out to this niche customer base and bring skincare back to the simple basics.

Your cart

Beauty Bar

BRAND STORY

BEST SELLERS

AWARDS

BRAND STORY