BRAND STORY

Anastasia Soare came to America from Romania in the 1990's. Soare worked as an aesthetician at a beauty salon and soon realized that eyebrows were an under-explored area. SHe developed a technique for how to shape eyebrows according to people's bone structure and natural eyebrow shape, later on being coined as the patented Golden Ratio eyebrow shaping method. She opened her own flagship salon in Beverly Hills in 1997, catering to celebrity clients such as Cindy Crawford, Naomi Campbell, and Oprah Winfrey. Her one-of-a-kind technique caught Hollywood's eye, seeing that a woman's brows can change her entire look. Since then, Soare has transformed her passion for brows into a multi-million dollar business.

BEST SELLERS

Dipbrow Pomade - Soft Brown

Modern Renaissance Eyeshadow Palette

Soft Glam Eyeshadow Palette

Clear Brow Gel

Dewy Set Setting Spray

AWARDS

2019 ALLURE BEST OF BEAUTY
2015 ALLURE BEST OF BEAUTY
BEAUTY INNOVATOR AWARD

2020 GLAMOUR

2019 INSTYLE READERS CHOICE



BRAND STORY

Anastasia Soare

Anastasia Soare came to America from Romania in the 1990's. Soare worked as an aesthetician at a beauty salon and soon realized that eyebrows were an under-explored area. 

She developed a technique for how to shape eyebrows according to people's bone structure and natural eyebrow shape, later on being coined as the patented Golden Ratio eyebrow shaping method. 

She opened her own flagship salon in Beverly Hills in 1997, catering to celebrity clients such as Cindy Crawford, Naomi Campbell, and Oprah Winfrey. Her one-of-a-kind technique caught Hollywood's eye, seeing that a woman's brows can change her entire look. Since then, Soare has transformed her passion for brows into a multi-million dollar business.


BEST SELLERS

Dipbrow Pomade

Anastasia Beverly Hills DIPBROW® Pomade is a full-pigment, waterproof eyebrow pomade avai...

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Modern Renaissance Palette

Anastasia Beverly Hills Modern Renaissance Eyeshadow Palette is an essential eyeshadow pa...

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Soft Glam Palette

Anastasia Beverly Hills Soft Glam Eyeshadow Palette is an everyday to night eyeshadow pal...

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Clear Brow Gel

Anastasia Beverly Hills Clear Brow Gel is a lightweight, clear SHOP NOW

Dewy Set

Anastasia Beverly Hills Dewy Set Setting Spray is a coconut-vanilla-scented setting spray...

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AWARDS

2019 ALLURE BEST OF BEAUTY

2015 ALLURE BEST OF BEAUTY

BEAUTY INNOVATOR AWARD

2020 GLAMOUR

2019 INSTYLE READERS CHOICE

LABJ FASHION BEAUTY AWARDS

2019 PROJECT VANITY BEAUTY AWARDS

2018 SHAPE BEAUTY

2019 TC LUXURY BEAUTY AWARDS

2019 TOTAL BEAUTY AWARDS

2019 WOMENS HEALTH BEAUTY AWARDS

2015 WWD BEAUTY INC AWARDS

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