Anastasia Beverly Hills

Anastasia Soare was first to introduce brow shaping and products based on her patented Golden Ratio Eyebrow Shaping Method, and is widely credited for fueling the multi-million dollar business that surrounds the category. 

She then launched a line of brow products in the year 2000, and soon after, it began to garner a cult following. Popularized through customer relationships with some of the world’s most recognizable faces, the “brow revolution” she ignited has become a landmark contribution to beauty history. 

Anastasia's daughter Claudia Soare, otherwise known as Norvina is also heavily involved with the brand as its president, and in 2013, she further brought the brand popularity through Instagram. In 2014, Anastasia Beverly Hills debuted its new color makeup line, cultivating a relationship with customers focused on product education, artistry, and responsiveness in delivering the “ultimate polished look” for which the brand is known. ABH has received industry-wide recognition for digital innovation and numerous accolades for products such as cult-classics Brow Wiz, Contour Kit, and Liquid Lipstick.