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UpCircle Beauty have made a name for themselves as the indie brand pioneering the by-product beauty trend.

They started out making face and body scrubs from repurposed coffee grounds collected from artisan coffee shops.

They then extracted the coffee oil for their best-selling certified organic face serum, before moving on from coffee to rescuing chai tea spices which had first been used to brew chai tea.

The chai spices are used as the natural fragrance for their palm oil free soap bars.

And now... Exploring the world of fruits, and their stones, UpCircle have found new valuable skin-loving ingredients going to waste.

They’ve stepped in to stop that! So, once more, UpCircle have transformed this new family of ingredients and now welcome three brand new products to their circular skincare range.

Brand Story

Launched in 2016 by siblings Anna and William Brightman, UpCircle are the pioneers of the circular skincare trend. All UpCircle products are natural, organic, vegan, cruelty-free, palm oil-free, sustainable, handmade in the UK and housed in 100% recyclable packaging. But their key point of difference from other beauty brands is that each of their products is made with a core repurposed ingredient. “Natural” is the new “normal” – UpCircle go a step further with their waste-fighting formulations.

Nature gives us lots of wonderful ingredients that make our skin healthier and more radiant – like used coffee grounds, chai spices and fruit stones. But they often end up going to landfill. Why should all that good stuff go to waste? It shouldn’t. That’s why UpCircle elevate leftover natural ingredients, bringing them back to life as beauty products your skin will love.

Prior to launching UpCircle, William graduated from Oxford University and joined Citi, the US investment bank. Shortly after, he joined a hedge fund as an analyst. It was on the walk to work one early morning that William realised just how many people were drinking coffee - and by implication, how much would need to be disposed of. This initial thought led him to starting UpCircle, determined to give natural ingredients new life as beauty products. Anna worked as an area manager of several supermarket stores. Despite the huge responsibility this role afforded her, she was keen to forge a new path in an industry closer to her heart. Anna combines her passion for skincare and previous experience in logistics and management to single-handedly manage operations, marketing and new product development for UpCircle.
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