BRAND STORY

Launched in 2016 by siblings Anna and William Brightman, UpCircle are the pioneers of the

circular skincare trend. All UpCircle products are natural, organic, vegan, cruelty-free, palm

oil-free, sustainable, handmade in the UK and housed in 100% recyclable packaging

BEST SELLERS

Upcircle Coffee Body Scrub with Lemon Grass
Upcircle Cinnamon Chai Soap Bar
Upcircle Coffee scrub floral blend
Upcircle Organic Facial Serum Coffee Oil

AWARDS

2019 T&C LUXURY BEAUTY AWARDS
2019 COSMOPOLITAN UK BEAUTY AWARDS

2019 WOMENS'S RUNNING AWARDS

COSMOS ORGANIC SOIL ASSOCIATION



BRAND STORY

Anna Brightman and William Brightman

Launched in 2016 by siblings Anna and William Brightman, UpCircle are the pioneers of the circular skincare trend. All UpCircle products are natural, organic, vegan, cruelty-free, palm oil-free, sustainable, handmade in the UK and housed in 100% recyclable packaging. But their key point of difference from other beauty brands is that each of their products is made with a core repurposed ingredient. “Natural” is the new “normal” – UpCircle go a step further with their waste-fighting formulations.

Nature gives us lots of wonderful ingredients that make our skin healthier and more radiant – like used coffee grounds, chai spices and fruit stones. But they often end up going to landfill. Why should all that good stuff go to waste? It shouldn’t. That’s why UpCircle elevate leftover natural ingredients, bringing them back to life as beauty products your skin will love.

Prior to launching UpCircle, William graduated from Oxford University and joined Citi, the US investment bank. Shortly after, he joined a hedge fund as an analyst. It was on the walk to work one early morning that William realised just how many people were drinking coffee - and by implication, how much would need to be disposed of. This initial thought led him to starting UpCircle, determined to give natural ingredients new life as beauty products. Anna worked as an area manager of several supermarket stores. Despite the huge responsibility this role afforded her, she was keen to forge a new path in an industry closer to her heart. Anna combines her passion for skincare and previous experience in logistics and management to single-handedly manage operations, marketing and new product development for UpCircle.


BEST SELLERS

Organic Facial Serum with Coffee Oil

Hydrating Face Serum with jojoba, sea buckthorn and rosehip oils.

Use morning ...

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Coffee Face Scrub Floral Blend

Coffee face scrub formulated for sensitive skin with chamomile, rosehip, geranium and pat...

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Cinnamon and Ginger Chai Soap Bar

Gently exfoliating soap to purify and energise. Pink clay reduces redness and irritation,...

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Coffee Body Scrub with Lemongrass

Lemongrass and Coffee Exfoliating Body Scrub with sea salt, lime and coconut oil.
<...

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AWARDS

2019 T&C LUXURY BEAUTY AWARDS

2019 COSMOPOLITAN UK BEAUTY AWARDS

2019 WOMENS'S RUNNING AWARDS

COSMOS ORGANIC SOIL ASSOCIATION

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