Hairgum

Products created by professionals for hairdressers:

Right from the beginning, the Hairgum brand has strongly been committed to men’s hair styling, with distinctive product lines, especially focused on styling pomades, the brand’s iconic product.

A key player on the men’s grooming market:

2015 marked the brand’s return to its origins, with a new vintage design. In March of the same year, Hairgum confirmed its comeback with the presentation of its Barber range at Cosmoprof Italy, the not-to-miss international trade show. It was a success and the brand proposed the only

integrated concept on the market:

a full shaving and beard treatment range accompanied with targeted marketing tools to give hair stylists a comprehensive service and the possibility to create a dedicated barber corner in their salons.

A complete concept:

The Hairgum’s Barbershop which opened up in 2016, has been conceived as a genuine laboratory to launch the brand’s new concept, the aim being to become the reliable partner of the future hairstylists-barbers generation, once their salons ready to open up.

Innovation, a key word:

Renowned on the market for its experience, Hairgum decided in 2018 to launch its first Organic grooming collection, Origines, dedicated to be used by both hairdressers and end consumers.


Brand Story

The Laboratoire Ariland is a French manufacturer mainly renowned for its hair styling and

barber products. The products are dedicated to be used by hair professionals but also by

end consumers.

The laboratory is located in the Rhône-Alpes region since its creation in 1989.

Today it’s a team of 18 coworkers who leads the 2 owned brands – Hairgum and K pour Karité

– with a same motto: innovation and distribution of qualitative products, with

original textures and fragrances.

The Laboratoire Ariland gathers all the requested skills and departments to be in total control of

the products’ quality, from the R&D to the Quality Control, through Production, Marketing and

Design.

The Laboratoire Ariland was the first to relaunch the styling wax on the French market, which

led then to develop diverse ranges of highly concentrated styling formulas.