Beauty Bar

Products created by professionals for hairdressers:

Right from the beginning, the Hairgum brand has strongly been committed to men’s hair styling, with distinctive product lines, especially focused on styling pomades, the brand’s iconic product.

A key player on the men’s grooming market:

2015 marked the brand’s return to its origins, with a new vintage design. In March of the same year, Hairgum confirmed its comeback with the presentation of its Barber range at Cosmoprof Italy, the not-to-miss international trade show. It was a success and the brand proposed the only

integrated concept on the market:

a full shaving and beard treatment range accompanied with targeted marketing tools to give hair stylists a comprehensive service and the possibility to create a dedicated barber corner in their salons.

A complete concept:

The Hairgum’s Barbershop which opened up in 2016, has been conceived as a genuine laboratory to launch the brand’s new concept, the aim being to become the reliable partner of the future hairstylists-barbers generation, once their salons ready to open up.

Innovation, a key word:

Renowned on the market for its experience, Hairgum decided in 2018 to launch its first Organic grooming collection, Origines, dedicated to be used by both hairdressers and end consumers.