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Brand Story

grüum was started by four friends from Manchester - Simon, Beth, Andy and George (that’s us!).

We decided to quit our jobs, invest our savings, and take on the billion-dollar beauty industry. *Gulp*

This is our story...

It all started with a wander down the supermarket beauty aisle. A wall of pink to the left, a little pocket of grey to the right. Outrageous claims everywhere. And don’t get us started on the prices!

Which got us thinking...

Why the great divide? Why are women’s skincare choices so complicated, and men’s so limited? Why’s everything for women so pink, and for guys so grey?

No! It’s because a handful of global businesses control the world’s shave and skincare markets.

It’s because of their enormous marketing budgets, fancy packaging and celebrity endorsements.

High costs = high prices.

So, fed up of being ripped off, we decided to take matters into our own hands.

We spent years perfecting the grüum range.

We pledged we’d only create products that serve a real purpose. We’d only use quality ingredients.

We’d cut out the gimmicks and lose the labels. We wouldn’t make things “for him” and “for her”, we’d make them for everyone.

Simple. Honest. Fair.
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