BRAND STORY

Elia Nuqul, the founder of Fine Hygienic Holding which houses the Fine Guard mask line, believed in looking for opportunities where others failed to see them. He established Nuqul Brothers Company in 1952, a modest trade and import business for food and consumer goods. With a commitment to innovation and sustainability that was far ahead of his time, Elia's business grew steadily, and he began to seek new ways to expand. At that time, hygienic paper products were not widely available in the MENA region. Elia saw enormous potential in this market segment, and he went on to establish Fine Hygienic Holding (formerly known as Fine Hygienic Paper Company) in 1958.

The founder realized early on the need to create awareness and with his entrepreneurial vision, he introduced consumers to the highest quality toilet paper and facial tissues at affordable prices. By committing to ethical business practices, Fine quickly cemented its status as the regional industry leader. It continued to build on this success over the years, developing new products and hygienic solutions, patenting new processes and technologies, and expanding into untapped markets. Until this day, Elia's original forward-thinking and vision continue to shape our values. It is this rich heritage that inspires the work we do today as well as our passion for a better tomorrow.

BEST SELLERS

N95 Medium Reusable Mask

N95 Large Reusable Mask

Comfort Medium Reusable Mask

Comfort Large Reusable Mask



BRAND STORY

Elia Nuqul, the founder of Fine Hygienic Holding which houses the Fine Guard mask line, believed in looking for opportunities where others failed to see them. He established Nuqul Brothers Company in 1952, a modest trade and import business for food and consumer goods. With a commitment to innovation and sustainability that was far ahead of his time, Elia's business grew steadily, and he began to seek new ways to expand. At that time, hygienic paper products were not widely available in the MENA region. Elia saw enormous potential in this market segment, and he went on to establish Fine Hygienic Holding (formerly known as Fine Hygienic Paper Company) in 1958.

The founder realized early on the need to create awareness and with his entrepreneurial vision, he introduced consumers to the highest quality toilet paper and facial tissues at affordable prices. By committing to ethical business practices, Fine quickly cemented its status as the regional industry leader. It continued to build on this success over the years, developing new products and hygienic solutions, patenting new processes and technologies, and expanding into untapped markets. Until this day, Elia's original forward-thinking and vision continue to shape our values. It is this rich heritage that inspires the work we do today as well as our passion for a better tomorrow.


BEST SELLERS

Comfort Large Reusable Mask

• Reusable for 1 years + and washable 30 times with hand soap & warm water with super...

SHOP NOW

Comfort Medium Reusable Mask

• Reusable for 1 years + and washable 30 times with hand soap & warm water with super...

SHOP NOW

N95 Large Reusable Mask

• Reusable for 1 year+ and washable 30 times with hand soap & cold water with superio...

SHOP NOW

N95 Medium Reusable Mask

• Reusable for 1 year+ and washable 30 times with hand soap & cold water with superio...

SHOP NOW

why shop with beauty bar

  • Free Shipping on orders over PHP 1,500

  • Sign Up and get 20% off your first order

  • Exclusive Gifts And VIP sale events

Payment Methods